RCC-Caddle Survey: Significant increase in purchase intentions for Halloween - Retail Council of Canada

RCC-Caddle Survey: Significant increase in purchase intentions for Halloween

October 13, 2023

Montreal, October 12, 2023 – The new Caddle National Consumer Study, conducted on behalf of the Retail Council of Canada (RCC), which polled nearly 10,000 respondents from across the country, shows a sharp increase in the number of people who intend to shop for Halloween, compared to last year, and even dedicate a special shopping spree to it.

In fact, 57% of respondents plan to shop for Halloween (up from 45% in 2022), and 82% plan to spend as much – or more – than last year. In addition, many more will want to dedicate a particular shopping session to it (from 28% 2022 to 45% this year).

“Halloween will be especially popular this year. All recent consumer surveys point to the same trend: people want to go out more and shop at local businesses, especially for special occasions. Retailers are seeing this and are ready to go,” explains Michel Rochette, President of RCC – Quebec.

Candy, Please!

Not surprisingly, candy and food topped the list of products respondents plan to buy for this occasion (62%), followed by suits and clothing (30%). In total, one-quarter of those surveyed (25%) intend to take part in the distribution or collection of candy.

It should also be noted that certain trends are confirmed in recent consumer surveys:

  • Supply fears, which were associated with the pandemic, have faded over time. People are making more late purchases and fewer and fewer are buying weeks in advance. This year, up to three times as many people want to buy items to celebrate Halloween (5.7% in 2023, compared to 1.9% in 2022).
  • Of those who plan to shop for Halloween, a vast majority (87%) say they prefer to shop in person at local retailers, rather than online, versus 55% in 2022.

The full survey is available hereIt was conducted in September 2023 with random representative samples of nearly 10,000 adults across the country.

About the Retail Council of Canada

Recognized as the Voice of Retailers in Quebec and Canada since 1963, the Retail Council of Canada is an industry-funded, not-for-profit association that represents small, medium and large retail businesses that are embedded in people’s daily lives. The organization’s members include the largest banners in Quebec and Canada; from department stores to food distribution, specialty stores, pharmacies, independent retail and online stores. RCC is a hub where unique expertise converges, developing guides, tools and certified training, in addition to being a true source of data and analysis. The retail sector employs more than half a million Quebecers and generates sales of nearly $110 billion (2022).

Emanuela Lolli
Director, Communications and Events – RCC – Quebec
Cell: 514 659 4887