Retail Council of Canada expands team in Quebec - Retail Council of Canada

Retail Council of Canada expands team in Quebec

May 26, 2022

Montreal, May 25, 2022 – The Retail Council of Canada (RCC) is pleased to announce the addition of new collaborators to its Quebec team including Emanuela Lolli, Director of Communications and Events, and Apraham Niziblian, Director of Public Affairs and Government Relations. Having taken up their new duties in recent days, they are already hard at work on various issues.

Emanuela Lolli, Director of Communications and Events. Emanuela comes to RCC with a wealth of experience, having worked for several years in the field of communications and the fashion industry. Well versed in the economic and commercial realities of companies working in retail, she has managed numerous events that have mobilized major players in this field. An expert in public relations, she is fluent in French, Italian and English. She will be responsible for the development and implementation of the team’s internal and external communications, in addition to handling events for Quebec. She will report to Michel Rochette and will work closely with the marketing, communications and events teams across the country to mobilize all RCC resources and create more value for Quebec members.

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Apraham Niziblian, Director of Public Affairs and Government Relations (Quebec). Apraham is responsible for listening to RCC members and representing their interests to governments and the wider retail ecosystem, to raise awareness of the many economic and business challenges we face. Apraham comes to the RCC with well over 20 years of extensive experience in communications, governmental relations with policy consulting spanning Quebec, Canada and the United States. Most recently, he was Director of Public and Government Affairs at a major public relations firm, where he advised organizations in various sectors on their communications strategies.

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“I am particularly pleased that we can count on the arrival of both Emanuela and Apraham to enhance our capacity to mobilize our whole ecosystem. The world of retail is undergoing profound change, particularly due to the evolution of the business environment in which we have been operating in recent years. Shortage of workers, digitalisation of all aspects of the economy, new consumer habits, supply chains under great pressure, social and environmental responsibilities more important than ever – there is no shortage of challenges! The expertise that Emanuela and Apraham will bring to the RCC perfectly meet these evolving needs”, said Michel Rochette, President for Quebec of the Retail Council of Canada.


About the Retail Council of Canada

The Retail Council of Canada (RCC) is a not-for-profit association funded by the retail industry that advocates on behalf of small, medium and large retail companies across the country. The retail industry is the largest private sector employer in Canada. It employs nearly 2 million Canadians and generates more than $78 billion annually in salaries and benefits. Core retail sales (excluding automobiles and gasoline) were over $400 billion in 2020. Members of RCC are responsible for more than two-thirds of these sales. As the Voice of RetailersTM in Canada, RCC is proud to represent more than 45,000 retail companies of all types, from department stores and grocery stores to specialty stores, discount stores, independent retailers and online stores.


For questions or more information contact

Emanuela Lolli

Director, Communications and Events – Quebec

Cell : 514 659 4887