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RCC Holiday Shopping Survey 2021

October 20, 2021

Now available: Comprehensive 155-page report details how consumers plan to shop holiday 2021.

Canadians plan to spend significantly more in 2021

Retail Council of Canada’s 4th annual Holiday Shopping Survey 2021, conducted by Leger, asked over 2,500 Canadians from coast to coast about their intended behaviours around the upcoming 2021 holiday shopping season.

Unlike last year, when the uncertainty of the pandemic made Canadians less structured in their approach to holiday planning, this year they are anticipating to return to their pre-pandemic holiday traditions that include in-person celebrations, shopping at brick-and-mortar stores and more gift giving.

Nearly two-thirds of survey respondents say they faced challenges last year due to items being out of stock, long delivery times and shipping delays. This will motivate them to start shopping earlier this year or to shop in local stores. More consumers this year are also planning to take advantage of holiday shopping sales than they have previously. Black Friday is expected to be one of, if not the biggest, shopping days of the year.

In addition to these findings, the report covers Canadians’ perceptions on how the pandemic has affected their financial wellbeing, when, where, and how they plan to shop, what they plan to buy, how promotions are affecting their purchase decisions, and general sentiments about holiday shopping.

Download the full comprehensive 155-page report to learn more and understand what retailers can do to do prepare.