The retail landscape of the future – Canadian Consumer Insights 2021 from PWC

April 22, 2021

Results of PWC’s Canadian Consumer Insights 2021, Pulse 1 survey suggest that:

  • Online shopping habits and behaviours are here to stay, so organizations need to prioritize their long-term digital strategic plan now.
  • To respond to ever-increasing customer expectations, it will be critical to optimize the omni-channel retail experience, supply chains, logistics and distribution.
  • The pandemic has heightened awareness of environment and social issues. Going forward, customers will seek out organizations that align to their values.