March 12, 2025

New Canadian Counter-Tariffs on U.S. Goods Coming into Effect at Midnight
As of March 13, 2025 the United States’ 25% tariffs on Canadian steel and aluminum came into effect. This morning, the Canadian Government announced its $29.8B counter-tariff response. $14.2B of today’s response included a list of additional U.S. consumer goods that will be tariffed at 25% starting at 12:01am on March 13, 2025. These counter-tariffs are to remain in place until the U.S. removes all of its current tariffs on Canadian goods, steel, and aluminum.

March 11, 2025
Tariff Watch: U.S. Pauses Some Duties, Canada Holds Firm
Canada and the United States remain locked in a very damaging trade war begun by the U.S. last week. The situation continues to change by the hour, but here is the latest:
- While the U.S. announced a temporary pause (until April 2, 2025) of tariffs on some Canadian goods that are USMCA/CUSMA compliant, any goods that are non-compliant are still subject to tariffs
- Canada’s initial $30B list of counter-tariffs remains in effect until the U.S. removes all Canadian tariffs
- Implementation of Canada’s secondary $125B list of counter-tariffs has been delayed for now, but the consultation on the contents of this list is ongoing until April 2, 2025
- On Friday, March 7 the government announced new support programs for workers and business affected by tariffs, although their scope is limited
RCC continues to work on retailers’ behalf with the federal and provincial governments to bring an end to this crisis. Last week, RCC joined other business leaders on a mission to Washington DC to advocate for Canada on tariffs.

RCC Resource
Guidance on “Made in Canada” & “Product of Canada” Claims
With rising consumer demand for Canadian-made goods, businesses must meet CFIA and Competition Bureau labelling rules. RCC’s guidance helps retailers navigate requirements for both food and non-food products, including ingredient sourcing, production costs, and labelling statements.

March 6, 2025
RCC Member Alert: Possible Issues with Customs Brokerage
RCC has been made aware of some customs brokers telling their retail clients that goods shipped through the US but originating elsewhere would be subject to the 25% retaliatory Canadian tariffs. That is not correct.
The 25% Canadian tariffs apply only to listed goods of US production/manufacture. They do not apply to goods from other countries that happen to be shipped through the US unless there is further significant change made to the product after it enters the US and before it enters Canada.
Simply put, the Canadian government does not care where a product is shipped from, it cares where it was made. So, a Swiss watch bought in Dubai and flown here is Swiss. A Mexican avocado shipped by truck through the US is Mexican, and so on.
RCC has spoken to the senior leadership of the Department of Finance, which sets the tariffs, and they confirm our understanding. We have also alerted the Canadian Society of Customs Brokers, so that they can communicate this to any of their member brokers who have a misunderstanding of the rules.
If you do encounter this problem, please contact Karl Littler, RCC’s SVP Public Affairs at klittler@retailcouncil.org.

RCC In the News
RCC Leads Canadian Retailers Through U.S. Tariff Challenges
With the U.S. government implementing tariffs on Canadian goods as of March 4, 2025, the Canadian retail sector is bracing for economic turbulence. RCC’s Diane J. Brisebois highlights how this complex and rapidly evolving trade environment will disrupt supply chains, raise costs, and hurt both Canadian and American consumers.

March 4, 2025
Canada’s Response to Trump Trade War and What It Means for Retailers
U.S. tariffs and Canadian counter-tariffs came into effect March 4, 2025 at 12:01am. The U.S. tariffs target all Canadian goods imported into the U.S. at a rate of 25% and Canadian energy at 10%. This situation, which retailers and the Canadian government fought hard to avoid, presents significant challenges and the economic costs will be severe.
Canadian counter-tariffs on $155B of US goods will be implemented in two phases:
Phase 1– effective immediately on $30B in goods. These counter-tariffs will apply to US origin goods, determined using the marking rules set out in the Determination of Country of Origin for the Purpose of Marking Goods (CUSMA Countries) Regulations. The phase 1 list was known in advance, and as it is now in effect, is not subject to change.
Phase 2– will take effect on March 25, 2025, and will apply to $125B in goods. The phase 2 list, released today, is larger, and is subject to a 21-day comment period. The federal government has also updated Customs Notice 25-10: United States Surtax Order (2025-1) that provides information on U.S. measures, technical information, proof of origin, calculating surtaxes, exceptions, and other key details.
Key Dates:
- March 12, 2025: Section 232 tariffs on steel and aluminum that the U.S. had imposed in 2018 will be reinstated but the aluminum tariff rate will increase to 25% to match the steel tariff rate. The 2018 list has also been expanded to include new items with steel and aluminum components. This list is now live and can viewed here. We understand that these specific tariffs will be stacked on the general 25% tariffs.
- April 1, 2025: The President has said U.S. trading partners that engage in what it considers unfair practices that impact their domestic commercial interests will be subject to new reciprocal tariffs. For Canada, there may be retaliation for our Digital Services Tax and/or the GST.
RCC Action:
RCC continues to engage directly with senior government officials on several fronts. The RCC team will be in Washington DC this week to meet with US and Canadian officials on tariffs and supply chains. We will also be focusing on ensuring that tariff exemptions, remissions, and compensation processes are nimble and responsive to retailers, and to provide members with one-on-one assistance when needed.
Recent Updates
- New Canadian Counter-Tariffs on U.S. Goods Coming into Effect at MidnightMember only content This content is locked. Please sign in to access this content. LOGIN … Continued
- B.C. retail sector bracing for tariff tumultTariff threats are generating cost uncertainties in B.C.’s retail sector, but for Greg Wilson, consumers should … Continued
- London grassroots movement looks to go national with call to boycott U.S. productsA London man’s campaign is looking to make a big patriotic splash, tapping into the growing … Continued
Tariff Resources for Retailers

London grassroots movement looks to go national with call to boycott U.S. products →

B.C. retail sector bracing for tariff tumult →

List of products from the United States subject to 25 per cent tariffs effective March 13, 2025 →

Process for requesting remission of tariffs that apply on certain goods from the U.S. →

List of products from the United States subject to 25 per cent tariffs effective March 4, 2025 →

Customs Notice 25-03: United States Surtax Order (2025) →

Adjusting Imports of Steel Into the United States →

Webinar Recording: Retail Conditions Quarterly Winter 2025 →

Canada-United States Tariffs: Implications for Retailers →

Government of Canada Tariff Hub →

RCC Approach on Trump Tariffs and Canadian Response →

Canada-U.S. Trade Relationship Infographic (TD Economics) →

Leger’s Trump Tariffs Tracker →
RCC In the News on Tariffs
- Businesses seek new suppliers, shift production in response to tariffs (The Hamilton Spectator)
- First at Five: Nova Scotia Loyal (CTV News Nova Scotia)
- “25% is a lot”: Canadians brace for grocery price hikes during trade war (Global News Halifax)
- Trade war presents difficult choices for Canadian consumers planning to boycott U.S. companies (CTV News Vancouver)
- RCC Leads Canadian Retailers Through U.S. Tariff Challenges (Retail Insider)
- Trump’s trade war: How soon will grocery prices go up in Canada? (Global News)
- Retail Council of Canada on potential tariff impact (Global News Winnipeg)
- If tariffs kick in, your online and cross-border shopping could cost more (The Globe and Mail)
- Trump tariff reprieve leaves small businesses waiting, worrying — and scrambling for suppliers (Toronto Star)
- From oranges to booze, here’s where a trade war with the U.S. will hurt Canadians in their wallets (CBC News)
- With 30-day tariff break, will Canada get serious on easing internal trade? (Global News)
- With Canada-U.S. tariffs delayed, should you Buy Canadian? (CTV News)
- Has the consumer mindset changed? NL businesses adapting to Trump’s tariffs (The Telegram)
- Grocers get behind support for Canadian-made products (Winnipeg Free Press)
- Canadians push back on Trump tariffs by ditching American goods and services (The Globe and Mail)
- Canadian companies are already feeling the pinch of Trump’s tariffs (The Globe and Mail)
- How your job and bills in Canada could be affected by Trump tariffs (The Daily Hive)
- With tariffs on the horizon, Canada’s food sector urges long-term solutions (Canadian Grocer)
- Canada could lose more from Trump tariffs and retaliation (CTV News)
- Tariffs war: Canadian consumers could be the ‘biggest victims’ (Montreal Gazette)
For more information, please contact
Karl Littler, SVP, Public Affairs
Matt Poirier, VP Federal Government Relations