Behind the Data: A Deep Dive into Shopping Mall Traffic Trends

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April 27, 2023

| 1:00pm - 2:00pm ET | 12:00pm - 1:00pm CT | 10:00am - 11:00am PT

Join us for the second of our quarterly webinar series with Environics Analytics (EA), examining how shopping mall traffic has changed over the last four years. This session will cover how different shopping mall types have fared and how the demographic profiles of mall shoppers have evolved from pre-pandemic to the present.

Michael Scida and Pieter Boerma of Environics Analytics will share whether these consumer shifts are here to stay and how regional differences impact the levels of foot traffic by mall type.

Speakers

  Michael Scida, Director of Retail Business Development at Environics Analytics

With over 15 years of experience in retail, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.

Pieter Boerma, Sales Consultant, Environics Analytics

Pieter brings over eight years of sales and account management experience in travel and tourism and has helped hotels, airlines and destination marketing organizations attract travellers through developing innovative marketing and sales strategies. Much of his career has involved working with hotels, including four years at Booking.com, where Pieter helped hotels increase their occupancy and sales through data-driven digital strategies. Pieter currently supports the retail practice at EA, where he brings his passion for data and analytics to help retail clients better understand their customers and leverage insights to help them make better decisions.

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Who should participate?

RCC Webinars are designed to help retail professionals from organizations of all sizes. The series is customized to relevant industry topics. Participants are able to provide input and ask questions by email in advance as well as in real time via chat in a friendly, learning environment.

Future Webinar Dates
• July 27 – Behind the Data: Consumer Behaviours in Canada Session 3 – Save the date!
• October 26 – Behind the Data: Consumer Behaviours in Canada Session 4 – Save the date!

Fees

RCC Members: FREE

Non-Members: $29.99 per session

Not sure if you’re a member? Email us at events@retailcouncil.org.

For information on sponsorship opportunities for the Retail Matters Webinar Series or other events please contact the RCC Sponsorship team at sponsorship@retailcouncil.org .