Behind the Data: Everything Home – A Deep Dive into Canada’s Home Refresh Industry

October 26, 2023

| 1:00pm - 2:00pm ET | 12:00pm - 1:00pm CT | 10:00am - 11:00am PT

Join us for the fourth of our quarterly webinar series with Environics Analytics (EA), exploring Home Improvement, Furniture, Appliances and Home Décor.

This session will analyze different home categories and channels and detail customer demographic patterns. Further insights will explore home refresh project expenditure habits and attitudes towards DIY and Do It For Me, including visitor traffic trends and online ordering.

Michael Scida of Environics Analytics will also share insight into how new Canadians are a growing segment for home improvement and how they are represented.

Speakers:

Michael Scida, Director of Retail Business Development at Environics Analytics

With over 15 years of experience in retail, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.

Fees:

Members – Free

Non-Members – $29.99

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