CASL Still Matters: Common Compliance Errors
May 19, 2022| 3:00pm - 4:00pm ET | 2:00pm - 3:00pm CT | 12:00pm - 1:00pm PT
In Canada, commercial electronic messages (CEMs), including e-marketing through text messages, e-mails and some types of social media, are governed by Canada’s federal anti-spam legislation (CASL). While CEMs are often used for a variety of legitimate business purposes, failing to comply with CASL can carry significant risks and penalties for companies, associations and other types of organizations.
It is critical for marketers to not only understand the core requirements of CASL, but also how to avoid violations. This presentation will provide a brief overview of CASL with the focus of the presentation on specific types of CASL compliance errors and how to avoid them, including in relation to consent requests, requesting consent for third-parties, using third-party lists and directories, B2B marketing and friends and family type promotions.
This presentation will be followed by a live Q & A to address all of your CASL questions.
Steve Szentesi, Canadian Competition, Advertising & Regulatory Lawyer
Andrew Joseph Raftus, Student at Law
RCC’s Retail Matters Webinar Series
Retail Council of Canada is launching a new webinar series called Retail Matters. The series is designed to provide the retail community with accessible and quality thought leadership on a variety of topics affecting the retail industry.
Each month, RCC offers an hour-long webinar on topics of key interest to the retail community. Webinars typically take place the last Tuesday or Thursday of every month.
Who should participate?
The series is designed to help retail professionals from organizations of all sizes. The series is customized to relevant industry topics. Participants are able to provide input and ask questions by email in advance as well as in real time via chat in a friendly, learning environment.
RCC Members: FREE
Not sure if you’re a member? Emails us at firstname.lastname@example.org.
For information on sponsorship opportunities for the Retail Matters Webinar Series or other events please contact Mary Markou at email@example.com .