Retail Holiday Shopping Forum

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October 5, 2021

| 1:00pm - 4:00pm ET | 12:00pm - 3:00pm CT | 10:00am - 1:00pm PT

Join us for the Retail Holiday Shopping Forum to find out the latest in consumer insights and holiday marketing strategies for consumers in this accelerated retail landscape. Register now

Registration fee

Retailer/Associate (Non-Retailer)
RCC members always pay the lowest rate. Become a member.
$99.99 $149.99
Independent Retailer
*Non-member rate includes one year membership.
$49.99 $299.99
Educator $129.99
Student $49.99
Group Discount
Apply an additional 20% group discount on each registration when 5 or more people register at the same time.

   Not sure if you’re a member? Contact us at or 1-888-373-8245 .
   Interested in sponsoring? Contact Mary Markou at



1:00 pm – 1:05 pm

Welcoming Remarks

Diane J. Brisebois is the President and Chief Executive Officer of Retail Council of Canada (RCC) and has held that position since 1995. Prior to joining RCC, Diane held the position of President and CEO of the Canadian Office Products Association for 14 years. Diane has spent more than 38 years leading retail industry associations in Canada.

Michael has 20+ years of brand/retail/marketing leadership experience and is considered by many as a pioneer in the Canadian omni-channel and e-Commerce retail space. As an award-winning insight driven strategic marketer with a passion for holistic retail brand/customer experience, Michael has been on the front lines of retail industry change for his entire career with brands such as Black & Decker, Levi Strauss & Co, Hudson’s Bay, CanWest Media, The Shopping Channel and Herbal Magic. After spending almost three years advocating and lobbying for the Canadian retail industry at Retail Council of Canada (RCC), Michael formed M. E. LeBlanc & Company to leverage this knowledge and experience back onto the front lines and regularly is invited to share his insights on the current and future retail industry in Canada and around the world.

1:05 pm – 1:35 pm

Sharpening the Holiday Strategy for the New Era of Retail

As holiday shopping season 2021 quickly approaches retailers are breaking the mold to address new concerns and challenges to ensure customer enjoy a seamless experience. Jean-Christophe, President and CEO of Maison Birks, chats Diane Brisebois, President and CEO, Retail Council of Canada, about his top four areas of focus this year and the opportunities he sees as customer demands change in this new era of retail.

Jean-Christophe Bedos is currently the President and Chief Executive Officer of Birks Group Inc., formerly Henry Birks & Sons, one of Canada’s largest luxury jewelry and watchmaking retailers, since 1879.

Before joining Birks, Mr. Bedos was at the high-end jeweler, Boucheron International (Kering), Paris. He served as President and Chief Executive Officer. In July 2018, Birks won the prestigious Brand of the Year Award. This annual event is the ultimate recognition of global brands. Maison Birks is the only brand to have received the award in the retail jewelry category, surpassing the impressive competition thanks to its dedication and passion that make the signature of the Maison Birks high jewelry brand. Mr. Bedos currently serves on the Board of Directors of Birks Group Inc., is a member of the Board of the Montreal General Hospital Foundation and a member of the London Business School’s Global Advisory Board. He actively participates in the committee for the project “The Future of Sainte-Catherine Street” and has co-chaired the fundraising campaigns of the McCord Museum and the Orchestre Symphonique de Montréal. Mr. Bedos holds a Master of Business Administration from the London Business School – Sloan Masters Fellowship Programme, with distinction in Marketing and Brand Management, a Bachelor of International Business Law from the University of Paris Panthéon-Sorbonne, a Bachelor of Arts with Honours in European Affairs from Trent University, Nottingham, England and a Bachelor of Business Administration from Toulouse Business School, France.

Diane J. Brisebois is the President and Chief Executive Officer of Retail Council of Canada (RCC) and has held that position since 1995. Prior to joining RCC, Diane held the position of President and CEO of the Canadian Office Products Association for 14 years. Diane has spent more than 38 years leading retail industry associations in Canada.
1:35 pm – 2:10 pm

Sponsored By:



RCC x Leger: Holiday Shopping Survey

Retail Council of Canada’s annual Holiday Shopping Survey 2021, conducted by Leger, asked over 2,500 Canadians from coast to coast about their intended behaviours around the upcoming 2021 holiday shopping season.

Luc Dumont is a senior member of Leger’s consulting team, providing strategic advice and client services.  His quantitative and qualitative research experience includes new product development and market assessment, corporate branding and marketing strategy development, customer satisfaction, stakeholder research, communications, advertising research, and usability testing. In addition to overall project administration and research design, implementation of discussion guides and questionnaires, ensuring timeliness of deliverables, presentation of the results, and insights  Luc also plays an important role as a strategic advisor for his clients.

2:10 pm – 2:15 pm

Sponsored By:

What’s New in Mobile Wallets and How can I use Them for the Holidays?

Fast Five Sponsor Highlight

With Vaccine passports taking centre stage, mobile wallets are becoming increasingly prominent. Governments are now seeing the benefit consumers have seen since 2015. As retailers, what should we know about mobile wallets, and how can we use them this holiday season and beyond?

Stephen is a passionate people leader known for straight talk and strategic choices that drive results for retail partners with best in class team engagement and work-life balance. As Stocard’s Canadian Country Manager, Stephen is connecting retailers’ best communication with Stocard’s 3mm mobile wallet users. Prior to Stocard, Stephen spent 20 years in Retail and Technology with time leading teams at P&G, Flipp as well as founding a digital music service.

Stephen holds a HBBA degree from Wilfrid Laurier University and is an active father of three. When not spending time with his family, he might be found perfecting homemade neapolitan pizza with a glass of red wine or avoiding trees mountain biking.

2:15 pm – 2:25 pm

Sponsored By:

Networking Break

2:25 pm – 3:00 pm

Insights on the Multicultural Consumer

It has never been more important for retailers to understand multicultural consumers and more importantly, how to engage with them. The pandemic has driven significant change in Canada’s retail sector, accelerating major shifts in customer behaviour. CulturaliQ will share strategic insights covering ethnic Canadians and their shopping patterns. Specifically, you will learn about the changing face of Canada, COVID-19 impact on decisions, cultural holidays and trends. John also shares what you need to know about WeChat and DEI from a 360 perspective.

John Stevenson is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity. John brings Canadian and international multicultural research and strategy experience and has lead scores of successful marketing initiatives for leading brands such as Ford Canada, Loblaws, Sobeys, Holt Renfrew, and Intact Insurance.

Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty, and ROI. Prior to launching CulturaliQ, John was founding partner of EthnoDialogue Inc., a leading multicultural marketing agency in Canada for more than 10 years. John holds an MBA degree from the London School of Economics.

3:00 pm – 3:30 pm

Bolster Your Digital Strategy with Google

Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. The path to purchase is growing increasingly complex, as customers combine online and in-store shopping experiences in new ways. Google will share how Canadian consumers are thinking and feeling heading into the holiday season, and how retailers can prepare.
3:30 pm

Closing Remarks

Times listed above are in Eastern Time.

Gold Sponsors

Silver Sponsors

Media Partner


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