The Commercial Shift: Consumer Behaviour During and After the Pandemic (Phase 3)
August 4, 2020| 1:30pm - 2:30pm ET | 12:30pm - 1:30pm CT | 10:30am - 11:30am PT
Christian Bourque, Executive Vice-President, Leger, will present the results of the third and final wave of Leger’s three-part study about how Canadian consumers’ habits and behaviours are changing due to the COVID-19 crisis.
This study is the fruit of the collective expertise of Leger and lg2.
You will discover the key findings and actions to take as social distancing measures relax, at a time when 6 areas of change characterize tomorrow’s consumer:
1. Caution, health and safety
2. Digital switchover
3. Redefining the pace of life and living spaces
4. Financial awareness
5. Responsible consumption
6. Increased autonomy and creativity