This Crisis Has Changed Us: 10 Key Trends Redefining Consumers Right Now!
May 21, 2020| 1:00pm - 2:00pm ET | 12:00pm - 1:00pm CT | 10:00am - 11:00am PT
In partnership with lg2, Leger is unveiling a study focused on how the COVID-19 crisis is impacting the behaviour (mainly online) of Canadian consumers. Christian Bourque presents key findings retailers need to know with insights on consumer outlooks, expectations and concerns.
This study is a starting point for measuring the concrete consequences of the pandemic on behavioural change. The current situation has a different impact from one population to another, from one region to another, and from one sector of activity to another. As such, it is essential to measure and observe what is happening in Canada to paint a portrait of Canadians.
In this day and age, where fake news is all too common, it is crucial to rely on accurate data to follow tomorrow’s consumer: the post-crisis consumer.
Christian Bourque, Executive Vice President, Leger
Christian has over 25 years of experience in public opinion and marketing research. He heads the Research team at Leger’s Montreal office. As the company’s spokesperson, he regularly comments on provincial and federal politics, and is a columnist on consumer trends at Radio-Canada. Christian still teaches research methods at the Université de Montréal.