Understanding the impact of COVID-19 on the Canadian FMCG Industry
March 31, 2021| 12:00pm - 1:15pm ET | 11:00am - 12:15pm CT | 9:00am - 10:15am PT
Around the world, markets and consumers are now living with the novel coronavirus (COVID-19), and businesses are reorienting to the changing global corona-economy, each with varying levels of success. Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next.
COVID-19 has stunted daily travel routines, shifting billions in fast moving consumer goods (FMCG) spend in the process. In many countries, the shift in FMCG sales is the biggest change we’ve seen in the retail landscape since the introduction of discounters and the rise of online shopping. Convinced that huge levels of COVID-driven FMCG growth were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Francis Parisien, Vice-President, Eastern Canada with NielsenIQ will share his insights on the impact of COVID-19 on the Canadian FMCG industry.
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Francis Parisien has worked for over 20 years for Nielsen in Canada. He’s been Vice-President, Eastern Canada for the last 5 years, reporting directly to the General Manager for Nielsen Canada. As such, he’s responsible for the teams in charge of Quebec and Atlantic manufacturers. For the last year or two, Francis has been multiplying presentations at several events, meeting established producers & manufactures, as well as start-ups who are making their debut in this hyper-competitive market; with his team, his mission was to find a way to work with all the players in the Industry, in order to allow them to take advantage of all possible growth opportunities. All this while keeping abreast of the best from around the world, working with colleagues from other Nielsen offices to make the information available to all its partners.