Will Demand for Private Label Continue?

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October 25, 2022

| 1:00pm - 2:00pm ET | 12:00pm - 1:00pm CT | 10:00am - 11:00am PT

Economic conditions in recent years have led consumers to choose private label products more frequently over national brands. Will this demand continue when conditions recalibrate? Tracy Fellows, retail strategy consultant, and Colleen Martin, Chief Revenue Officer, Caddle, will share research on why consumers are choosing private label products more often, and what the key considerations are today and will be in the future. Tracy looks closely at the decision-making factors that matter the most to consumers including price, quality and sustainability of packaging, as opportunities for continued growth.

Speakers

    Tracy Fellows, Private Brand Marketing Expert, TFM Consulting

 

 

Colleen Martin, Chief Revenue Officer, Caddle

 

 

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Presenting Sponsor

RCC’s Retail Matters Webinar Series

Retail Council of Canada is launching a new webinar series called Retail Matters.  The series is designed to provide the retail community with accessible and quality thought leadership on a variety of topics affecting the retail industry.

Each month, RCC offers an hour-long webinar on topics of key interest to the retail community.  Webinars typically take place the last Tuesday or Thursday of every month.

Who should participate?

The series is designed to help retail professionals from organizations of all sizes. The series is customized to relevant industry topics. Participants are able to provide input and ask questions by email in advance as well as in real time via chat in a friendly, learning environment.

Fees

RCC Members: FREE

Non-Members: $29.99

Not sure if you’re a member? Emails us at events@retailcouncil.org.

For information on sponsorship opportunities for the Retail Matters Webinar Series or other events please contact Mary Markou at sponsorship@retailcouncil.org .