For this week’s sustainability post, RCC would like to highlight an innovative organization called Random Acts of Green that is proving that no action is too small when it comes to reducing emissions and making an environmental difference. As part of this work, there are great partnership opportunities for retailers to expand sustainability efforts and engage with the public.
About Random Acts of Green
Random Acts of Green (RAOG) is a Canadian-owned woman-led and women-operated social enterprise founded in 2015 and headquartered in Peterborough, Ontario. The organization helps prove seemingly small changes add up to make big, ripple impacts for our environment. RAOG prides itself on having a range of sustainability initiatives and services to ensure there is something everyone can do for our planet.
Ultimately, the organization brings businesses and people together in an online community, including an app, social media platforms, webinars and website, to empower collective climate action. In addition to engaging directly with communities, RAOG works with more than 100 businesses who want to show support, take action and stand out as sustainability leaders.
RAOG app and opportunities for retailers
As part of its online approach, Random Acts of Green is expanding its app so people can log Acts of Green, such as carpooling and composting, to earn “Green Points.” Green Points are based on the amount of emissions reduced by each action and participants can redeem them for real world discounts on products and services from participating partner companies – such as beeswax food wraps, cloth diapers, or an electric vehicle charging station.
This is a great way for retailers to engage with consumers and support sustainability initiatives beyond individual corporate initiatives to reduce emissions across supply chains.
In addition to getting a listing on RAOG’s website, supporting businesses receive social media promotions and gain visibility through blogs, and get an opportunity to engage with other like-minded businesses. For example, RAOG holds collaborative webinars on various subjects to help crowdsource ideas and information. There is also a speaking and workshop opportunities where RAOG assesses past green initiatives, provides recommendations for improvement, and helps you implement and share new initiatives to get your staff engaged in sustainable actions. A full list of services can be found on the RAOG website.
Throughout the month of October, RAOG will be holding its annual HallowGreen Challenge to help educate the public on different climate actions that can be taken to promote sustainability. This year, RAOG has created a calendar of challenges to encourage people to complete an Act of Green each day.
People can participate by taking a picture while they complete an Act of Green and tag @randomactsofgreen on social media platforms, such as Instagram and Facebook. Every year people participate from around the world, including students, workplaces and businesses to help raise awareness, make an impact, and feel connected to a broader movement, whether local or global.
Retailers are welcome to support and share the initiative as it is a great socially-distanced way to engage with customers, particularly during the pandemic, when normal Halloween activities may be limited.
How to get involved
Please contact us if you have any questions, comments or suggestions for future topics.