Diane Brisebois, the President of the Retail Council of Canada spoke to CTV News about the difficulties many retailers have been facing during COVID-19 and the Retail Recovery Playbook designed to support retailers during reopening.
“Everyone is concerned about a second wave and this (the way we shop now) will become the new normal,” Brisebois said.
“This has been a tough ride for many stores that haven’t had sales for almost 10 weeks…really tough.”
– Diane Brisebois, President and CEO, Retail Council of Canada
The “Road to Retail Recovery” playbook is 177 pages long and includes some of the best practices used by companies around the world that have had success halting the spread of COVID-19.
They found customers would be willing to visit retail stores if social distancing is enforced, hand sanitizer is available, there is regular anti-viral cleaning and protective gear for staff.