The Inside Story Behind Ikea Canada's "Second-Hand Tax (SHT) is Happening" campaign with Tanya Bevington, Head of Communications for IKEA Canada, and Anthony Chelvanathan, Chief Creative Officer at Edelman Canada - Retail Council of Canada
Finance & Taxation

The Inside Story Behind Ikea Canada’s “Second-Hand Tax (SHT) is Happening” campaign with Tanya Bevington, Head of Communications for IKEA Canada, and Anthony Chelvanathan, Chief Creative Officer at Edelman Canada

My guests on this episode are Tanya Bevington, Head of Communications for IKEA Canada, and Anthony Chelvanathan, Chief Creative Officer at Edelman Canada. They discuss the insights and unique creative partnership behind Ikea Canada’s clever and brilliant “Second-Hand Tax (SHT) is Happening” campaign.