Marketing & Merchandising

Deloitte and Google partnered for the 2019 online consumer survey. They looked at emerging trends among consumers and interviewed executives to get a complete look at e-commerce in Canada. Jennifer Le...Learn More

Every generation has different shopping patterns that reflect their beliefs, values, and spending habits. Christian Bourque, EVP & Senior Partner, Leger, spoke about Generation Z’s defining cha...Learn More

With advancements in e-commerce continuing to change the marketplace, both retail and loyalty marketing must evolve. In his presentation at Store 2019, Loyalty Marketing Executive and Author Bryan Pea...Learn More

The direct-to-consumer model plays a vital role in the success and growth of online brands. Ashley Freeborn, Founder & Managing Director of Smash + Tess, discussed four steps they’ve taken to e...Learn More

Customer interaction with retailers has evolved and their expectations have grown to include digital communication. In his presentation at Store 2019, CEO & Co-Founder of Reshift Media, Steve Buors, w...Learn More

Why should retailers in Canada care about GDPR even though it’s a European data privacy regulation? Here are 5 good reasons why: Businesses in Canada need to comply with GDPR if they do business in ...Learn More

The goal of a truly friction-free, cashless point-of-sale shopping experience is more than a passing fancy. In fact, the technology to make the dream a reality has been available for several years now...Learn More

Attention: Store operations, marketing, IT, public affairs, compliance and legal teams. To ensure that Retail Council of Canada (RCC)’s members are equipped to protect their businesses from financia...Learn More

New digital ad format allows users to browse products and ‘add-to-cart’...Learn More

Why cognitive computing is the next evolution in retail, and how forward-thinking retailers can leverage artificial intelligence for genuine gain...Learn More