Marketing & Merchandising

Understanding customers – every one of them – and their shopping journeys helps retailers identify and remove friction from retail experiences BY Sean C. Tarry Everyone experiences friction at...Learn More

In an age of precision and hyper-personalization, competing with an online giant like Amazon can seem like an impossibility to some retailers. The company’s reach is unprecedented, able to deliver t...Learn More

oe Jackman: How you start the project will in large part determine the outcome and results. Traditionally, retailers begin this kind of project by looking at their current business and the ways they c...Learn More

Retailers have a ton of customer data that can provide them with crucial information concerning their customers, the ways they like to shop and the things that drive their behaviour. Find out how leve...Learn More

Canadians already trust the quality and freshness of the food they eat every day. But a recent Egg Quality Assurance (EQA) initiative launched by Egg Farmers of Canada sets out to prove the quality of...Learn More

Digital technology is allowing retailers to place individual customers at the centre of a unified field of purchasing touchpoints and elevate the retail experience. Find out what the keys are in deliv...Learn More

Recent media reports might suggest a decline among the Canadian consumer’s demand for meat. However, reality in total basket at today’s grocery checkout says otherwise. Find out how, despite recen...Learn More

Customer data and the right technologies are helping to create consistently personalized experiences for consumers across all channels. Find out how today’s tech-savvy and data-driven retailers are ...Learn More

Smaller-format grocery stores continue to expand in Canada, gaining market share from the bigger players. Find out how some of the country’s niche grocery players are finding success while catering ...Learn More

Canadians love to shop for their food. But, do you know often they make their grocery shopping trips or what they seek from their grocery shopping experiences? Find out how Canadians are shopping for ...Learn More