Canada Day 2024 Holiday Shopping in Canada Survey | National Consumer Research

Caddle, in partnership with Retail Council of Canada (RCC), surveyed 9,367 Canadians from coast to coast to better understand consumers’ shopping intentions around the Canada Day holiday.

• The percentage of people intending to celebrate Canada Day in 2024 is unchanged from 2023 at 56%.
• Gathering with friends and family over a meal will be the most popular activity.
• 83.7 % of people who plan to celebrate Canada plan to spend the same or more compared to 2023.
• 40.5% are likely spend over $50 on Canada Day purchases , 23.1% of this group plan to spend between $51-$100.
• 32% of purchases are planned to be made very close (a week or less) or on the day to the day.
• 43% (vs 38% in 2023) will make a dedicated shopping trip to buy things for Canada Day.
• Celebrations around food will be key this year.
• 78.7% of Canada Day purchases will be made in person at a physical store.

Research powered by Caddle.