Industry Research

Consumers Open Wallets, Return to Stores, & Start Shopping Again Following a sluggish start to the retail year, Canadians returned to stores with renewed momentum. 80% of retailers reported year-over-...Learn More

  Mother’s Day participation continues to decline, with 55% of Canadians saying they plan to do something special — down 17 points since 2023, though the drop has slowed. Most shoppers will s...Learn More

What’s the most convenient way to shop? For Canadians it’s complicated More than three quarters of Canadians shop in-store at least once a week. So, in an age of online shopping, what is it that m...Learn More

50% of shoppers are gearing up for “Easter” and 85.7% plan to maintain or increase their spending. Slight decreases in participation and spending for Easter 2025: 50% of Canadians plan to spend on...Learn More

Retailers started 2025 strong, but February’s deep freeze—both in weather and sales—wiped out early momentum. Only 35% of retailers reported year-over-year gains. Discretionary spending had been...Learn More

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March Break Shoppers Are Spending—But With More Caution and a Shift in How They Buy ‘March Break’ shopping remains a steady but niche event, with 20% of Canadians spending on “March Break�...Learn More

Fewer Canadians seem to be getting into the Valentine’s Day spirit this year, but those who are plan to spend just as much—or even more—than last year. Last-minute shopping is increasing, with ...Learn More

A weak fall gives way to consumer spending for the holidays setting up a strong finish to the year; retailers turn to thoughts of leveraging the agility and resilience lessons of the COVID era to surv...Learn More

  At the Interactive Advertising Bureau of Canada’s (IAB Canada) Business of Digital: Report on Data 2024 event on November 27, 2024, IAB Canada and Retail Council of Canada (RCC) unveiled the ...Learn More