Industry Research | National

Valentine’s Day 2024 Shopping in Canada Survey | National Consumer Research

February 1, 2024

The percentage of Canadians who plan to celebrate Valentines Day in 2024 is lower, with 39% (vs 48% in 2023) of Canadians planning to celebrate Valentine’s Day in some way in 2024. 83% of those who plan to spend money to treat their loved ones, plan to spend the same or more compared to last year, with 51% planning to spend more than $50. Shopping in-person for Valentine’s is mentioned by 77.5% as being the preferred way for making Valentines’ purchases in 2024.



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