Every generation has different shopping patterns that reflect their beliefs, values, and spending habits. Christian Bourque, EVP & Senior Partner, Leger, spoke about Generation Z’s defining characteristics and what that means for the retail industry at Store 2019.
Latest RCC On-Air Videos
- Future-proofing your business: Why digital is the way to win in Canada
- Never Mind Millennials…Here Comes Gen Z!
- The changing face of customer loyalty