Current Issue: GROCERY 2016
The retail industry is always changing. Whether responding to consumer behaviour and trends or driving the shopping experience through innovation, retailers are never standing still. This statement is true for all retailers, but is perhaps even more apt when talking about the Canadian grocery sector. Customer expectations today are increasing - grocers are now seen as responsible for saving them time and money while improving the shopping experience, and their lives. Find out how Canadian grocers are working toward meeting their consumers' needs and changing the way people are viewing their next grocery trip.
Previous Issue: MARKETING 2016
The retail industry is evolving. It always is. Technological advancements, retailer innovation and changes in customer behaviour are constantly altering the way the industry operates. Amid all of this change, it seems that fewer retail roles are affected more significantly than that of marketers. And with all of the modes and channels available to retail marketers today to get in front of their audiences, the possibilities are seemingly limitless. Canadian Retailer speaks to some of the industry's top marketing minds to find out exactly how they're engaging with consumers to tell their brand stories.
Social media is a powerful tool. And the smart use of the platform is helping Canadian grocers connect with today's social consumer like never before. Read more
Technology has been fundamentally altering what it means to 'go' shopping. And nowhere is this more true than in Canada. Find out how the country's leading grocers are using digital options to improve the shopping experience for their customers and increase sales across channels. Read more
Whether paper or electronic, flyers make up an important part of a marketing campaign. Retail marketers share their thoughts on why the weekly circular is too good an idea to ever truly die. Read more
Brands have more choices now than ever concerning ways to reach the consumer. Find out how marketing teams are engaging consumers and enhancing experiences through captivating storytelling. Read more