Mind your P’s but own your Be’s
Today the 6 P’s have been mashed and even smashed by the weight of the Platform Economy which harnesses the mobile phone as a Trojan Horse to bring in the world each consumer covets, with hyper-pers...Learn More
Digital Retail & Technology
45 results found!
Smart beacons: Retailers getting closer to their customers
Retail marketers are always trying to get closer to customers. One of the emerging ways to do so comes from knowing just how close they are. With the use of smart beacon technology, shops and malls ca...Learn More
Equip your information system to meet the challenges of unified commerce
Intelligent architecture is just as important to IT as it is to construction. With the optimal integration of their information system, eCommerce platform, client database and stock management system,...Learn More
Behavioural economics: Uncovering the why behind the what
Retailers have a lot of data. In fact, they have a ton of it. Getting that data to work for them, however, turning it into actionable insights that allow them to improve their businesses, is a challen...Learn More
Generational Divide: how each generation shops differently
The Canadian consumer is complex. We’re some of the world’s most active mobile users, are well-connected with each other and with retail brands through intensive use of social media sites, and are...Learn More
It’s a social thing: leveraging social media to bolster retail sales
Retail marketers are always looking for newer, better, more engaging ways to connect with their customers during their shopping journey. Since its emergence, social media has become one tool at their ...Learn More
Voice search: the future of retail commerce?
Voice search has supplemented, and with some smartphone users actually supplanted, local, mobile search and the internet when it comes to looking for and, ultimately, making purchases online. As a con...Learn More
Seeing is believing: why shoppable video may become a lucrative sales channel for retailers
Digital video – already the format of choice for avid web surfers – is attracting fresh attention from retailers looking to burnish their brands and enhance sales. What is piquing their interest i...Learn More
Do you understand the Canadian consumer?
Consumers’ attitudes and shopping behavior changes frequently, and is often influenced by technological advancements, societal trends and, at times, simply by the sheer breadth of options available ...Learn More
Unification nation: Taking retail beyond the omnichannel approach
Unified Retail Commerce is helping to transform the industry through the smart use of data, customer purchasing flexibility and dynamic strategies that create consistently seamless experiences across ...Learn More