Inside the mind of the conscious consumer
July 15, 2019![Inside the mind of the conscious consumer](https://www.retailcouncil.org/wp-content/uploads/2019/07/inside-the-mind-of-the-conscious-consumer-header.jpg)
Canadian care about the environment. But, what exactly do they expect from their favourite brands when it comes to environmental and social responsibility?
COMPILED BY SEAN C. TARRY
81%
Global respondents who feel strongly that companies should help improve the environment.
Source: Nielsen
73%
Global consumers who say they’d definitely or probably change their consumption habits to reduce their impact on the environment.
Source: Nielsen
44%
Canadians who make purchasing decisions based on ecological and socially
responsible criteria.
Source: CROP
25%
Canadian consumers who are willing to pay more for products/services that are
designed and distributed in an environmentally/socially responsible way.
Source: CROP
37%
Consumers who’ve stopped doing business with a company because they were
disappointed in how it acted.
Source: Accenture
57%
Global consumers who would boycott a brand that doesn’t share their social and
ethical values.
Source: Edelman
50%
Consumers who make purchase decisions based on a brand’s beliefs.
Source: Edelman
96%
Consumers who place high importance on CSR, believing that it is important for companies to have good social and environmental policies.
Source: Reason Digital
81%
Millennial consumers who expect companies to publicly pledge to be good corporate citizens.
Source: Horizon Media