Inside the mind of the conscious consumerJuly 15, 2019
Canadian care about the environment. But, what exactly do they expect from their favourite brands when it comes to environmental and social responsibility?
COMPILED BY SEAN C. TARRY
Global respondents who feel strongly that companies should help improve the environment.
Global consumers who say they’d definitely or probably change their consumption habits to reduce their impact on the environment.
Canadians who make purchasing decisions based on ecological and socially responsible criteria.
Canadian consumers who are willing to pay more for products/services that are designed and distributed in an environmentally/socially responsible way.
Consumers who’ve stopped doing business with a company because they were disappointed in how it acted.
Global consumers who would boycott a brand that doesn’t share their social and ethical values.
Consumers who make purchase decisions based on a brand’s beliefs.
Consumers who place high importance on CSR, believing that it is important for companies to have good social and environmental policies.
Source: Reason Digital
Millennial consumers who expect companies to publicly pledge to be good corporate citizens.
Source: Horizon Media