New global research from Wunderman Thompson shows people want brands to lead the sustainable path to the future, with an opportunity to show leadership, build long-term resilience and tap new opportunities by embedding regeneration into business. Some of the key highlights of the report suggest:
- Concerns over the planet and biodiversity remain high despite the dramatic health and economic impacts of the pandemic.
- The onus is now firmly and strongly on brands to step up.
- The pandemic has really raised expectations of brands in terms of civic leadership.
- Regenerative brands that step up and show leadership, advocating for positive impact across the three pillars of planet, people and prosperity will build resilience for the long-term AND engage audiences.
People and their wellbeing are now central to the sustainability debate – with growing focus on inclusion and equality.