Regeneration Rising: Sustainability Futures - Wunderman Thompson - Retail Council of Canada

Regeneration Rising: Sustainability Futures – Wunderman Thompson

April 29, 2021

New global research from Wunderman Thompson shows people want brands to lead the sustainable path to the future, with an opportunity to show leadership, build long-term resilience and tap new opportunities by embedding regeneration into business. Some of the key highlights of the report suggest:

  • Concerns over the planet and biodiversity remain high despite the dramatic health and economic impacts of the pandemic.
  • The onus is now firmly and strongly on brands to step up.
  • The pandemic has really raised expectations of brands in terms of civic leadership.
  • Regenerative brands that step up and show leadership, advocating for positive impact across the three pillars of planet, people and prosperity will build resilience for the long-term AND engage audiences.

People and their wellbeing are now central to the sustainability debate – with growing focus on inclusion and equality.