For retailers large and small, the mission of differentiating themselves from the pack is no easy task. Traditional value propositions like the lowest price, the widest selection or the best service no longer cut it. Find out how some are achieving differentiation from their competitors and elevating their brand through authentic and purposeful marketing.
About the author
Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. We speak for an industry that touches the daily lives of Canadians in every corner of the country — by providing jobs, career opportunities, and by investing in the communities we serve.