Canadian Retailer Magazine | Digital Retail & Technology

Breaking through in the digital age: How retailers are standing out through powerful storytelling

Breaking through in the digital age: How retailers are standing out through powerful storytelling

For retailers large and small, the mission of differentiating themselves from the pack is no easy task. Traditional value propositions like the lowest price, the widest selection or the best service no longer cut it. Find out how some are achieving differentiation from their competitors and elevating their brand through authentic and purposeful marketing.

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