Fraud Prevention Month

Gift Card Fraud

Everyday, thousands of Canadians are victims of fraud. One type of frequently reported fraud that is especially concerning to Retail Council of Canada (RCC) and its retail members is gift card fraud. In 2021, $3.8 million dollars in losses were reported due to gift card fraud. Whether it be through tampered cards or unscrupulous fraudsters trying to convince victims to pay with gift cards, we all need to become more aware of the prevailing tactics to help keep each other safe.

Retail Council of Canada (RCC) and its Loss Prevention Committee has teamed up with the Ontario Provincial Police and the Canadian Anti-Fraud Centre to raise awareness and share resources to mitigate gift card fraud during Fraud Prevention Month this March. We’ve developed posters, display holder cards, stickers, and social media messages that we encourage you to use in your stores and share with your teams and networks. Working together is our best bet to stop this kind of theft before it can happen.

Creative assets

Retailers are encouraged to post these throughout staff rooms and in-store to raise awareness and help mitigate gift card related scams. You can also add your company’s logo at the bottom of these pre-made visuals to show your support for this important initiative.

Information for shoppers in red (8X10)

Info-poster in black (8X10)

Information for cashiers and retailers in white (8X10)

Social media messaging

Feel free to use these pre-written posts on social media to spread awareness of gift card scams.

Twitter:

  • Beware of Gift Card Scams. If you believe you have been victimized, contact the Canadian Anti-Fraud Centre online, or call toll free to 1-888-495-8501. @canantifraud #kNOwFraud
  • Beware of scammers asking for gift card information, stating they are employers, government agencies, law enforcement, or lottery companies. If you believe you have been victimized, contact the Canadian Anti-Fraud Centre online, or call toll free to 1-888-495-8501. @canantifraud #kNOwFraud
  • Do not share gift card information to anyone over phone or email that you do not know or have not met in person. If you believe you have been targeted in a gift card scam, contact the Canadian Anti-Fraud Centre online or call toll free to 1-888-495-8501. @canantifraud #kNOwFraud

Facebook, LinkedIn, and Instagram:

  • Beware of Gift Card Scams. Criminals have been contacting individuals by phone, SMS, or email asking the individual to buy gift cards to pay off some form of debt. Do not provide gift card information to anyone over the phone or email that you do not know or have not met in person. Providing gift card information is like sending cash and cannot be traced. If you believe you have been victimized, contact the Canadian Anti-Fraud Centre online, or call toll free to 1-888-495-8501. #kNOwFraud
  • Beware of scammers asking for gift card information, stating they are employers, government agencies, law enforcement, or lottery companies. None of these companies would ask for gift card information as a form or payment. If you believe you have been victimized, contact the Canadian Anti-Fraud Centre online, or call toll free to 1-888-495-8501. #kNOwFraud
  • Be aware of gift card scams. If you are asked to purchase gift cards by someone you do not know, or someone claims to be from a government agency or the police, do not share any personal or gift card related information. If you believe you have been victimized, contact the Canadian Anti-Fraud Centre online, or call toll free to 1-888-495-8501. #kNOwFraud
  • Gift card scammers often target individuals by claiming to be from government agencies, law enforcement, or lottery companies. Do not share gift card information to anyone over phone or email that you do not know or have not met in person. If you believe you have been targeted in a gift card scam, contact the Canadian Anti-Fraud Centre online or call toll free to 1-888-495-8501. #kNOwFraud

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