Marketing & Merchandising

People not Personas: Marketing in the age of data and personalization

November 14, 2019

People not personas - marketing in the age of data and personalizationRetailers of all kinds can now have access to the most important customer engagement tool ever to be created—the Single-User-Profile. Gone are the days of guesstimating who would be interested in what type of products and services, to now having the ability to know exactly what each individual actually wants. This is a turning point, not an evolutionary one—but a revolutionary one.

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