Today’s online retailing requires an all-in effort. From marketing to customer service, from your product mix to your operations, from testing which perks to offer to knowing the right metrics to watch – you need to succeed on every front.
But how do you know what to do and where to evolve? We asked 5,000 Canadian online shoppers what’s in their carts, how much they buy, what they expect, what technology they use and more. Then we distilled it into The 2019 Canadian e-commerce benchmark report.