Digital Retail & Technology | Marketing & Merchandising | Sustainability

H&M Country Manager Frédéric Tavoukdjian on scaling new heights of Resale Retail

The resale economy is taking retail by storm. And, come September, this global fashion retailer will be jumping head-on into the surge – starting with the Canadian market.

On this episode of The Voice of Retail, I talk with the Country Manager of H&M Canada, Frédéric Tavoukdjian, about H&M’s newest project “Rewear.” We discuss what the Rewear platform is all about, how it will work and how it came to be. Frederic talks about the importance of listening to consumer needs, his excitement of taking on a new assignment after almost 20 years at H&M, and what it’s like to manage this expansive brand in Canada.

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