Kevin Graff, President Graff Retail and Andrew Siegwart, President Blue Mountain Village Association

On this episode, we welcome back to the podcast the one and only Kevin Graff, President of Graff Retail. For decades a key advisor, sales trainer and mentor to senior level retailers and their in-store teams, Kevin and Michael talk about optimizing the sales floor experience before and during the COVID crisis when all seems to have changed, but in fact the fundamentals are even more important to achieving sales success. Next, another long-time friend and colleague Andrew Siegwart, President Blue Mountain Village Association is back to update us on the state of the retail tourism business, and share key lessons in transforming a customer driven organization through the pandemic and beyond with passion and a commitment to a learning and caring culture.