Retail Goes Global with the Power of Influencer Marketing: Amanda Amar, Aldo

Meet Amanda Amar, Senior Director of PR & Social Media with ALDO, as she takes us through some of its most successful Influencer Marketing campaigns ever and how this Canadian brand uses Influencer Marketing to meet consumers with the content they want to see on social platforms and drive traffic and sales. In a wide-ranging conversation, we cover everything from optimal organizational structures to getting the best out of your social campaigns, choosing the best influencer strategy to meet your needs, and what to think about when your selected social media platform falls under public scrutiny.