On this episode first we’re in the motor city, Detroit, to talk with innovative online retailer and marketplace sneaker StockX co-founder Josh Luber. We talk about the intersection of passion and profit, how StockX innovative formula drives authenticity and credibility into the collectible re-sell market, and how a perfect price transparency model based on the stock market is driving record sales even in the face of the covid crisis. Last, we explore the wildly innovative IPO market that StockX creates for brands to launch product lines in this celebrity (Drake, Mark Walberg, Eminem) funded platform. Next we head west to Santa Monica and chat with Ashley Merrill, CEO/Founder of Lunya Company, a purpose-built retailer focussed on bespoke sleepwear for the modern women. We talk about the origin story behind the brand, and how the COVID crisis had changed the way Ashley is thinking about the business and how Lunya goes to market.