Coronavirus | Prince Edward Island

PEI government to help retailers advertise to local holiday shoppers

December 8, 2020

New funding is available for Island businesses to advertise locally over the holiday season.

The COVID-19 Local Advertising Fund provides a maximum contribution of up to $2,500 to PEI businesses to offset the cost of advertising their consumer goods or services to the local PEI market during the peak holiday shopping season.

The fund will support costs incurred from November 15, 2020, through December 31, 2020 for:

  • 50% of advertising in traditional media outlets (print, radio, television) in PEI; and
  • 25% of online (including social media) advertising directed at the PEI market.

Applications to apply for funding will be available in January 2021.

Innovation PEI will determine who gets funding. Retailers based in PEI can apply (see link for details) for assistance in local advertising costs between November 15-December 31, 2020.

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