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Current Issue: cover The Marketing Issue 2018

In this issue:

Word-of-mouth-redefined
Social influencers are transforming the world of marketing and the way consumers find out about products and services. And savvy retailers are joining the conversation to help build their brands and strengthen their businesses.

Re-tailoring the customer experience
Leading retailers are reimagining the shopping journey. Find out how they’re driving increased physical traffic to brick-and-mortar locations through the creation of immersive, personalized instore experiences and curated services for their customers.

Micro moments become much more than the sum of their parts
Retailers are leveraging technology and data to enable richer, more meaningful connections with their customers, and honing in on their behaviours to be able to communicate with them when it means the most.

Voice-first: the future?
The retail industry is changing rapidly, hastened by the continued development and adoption of different technologies. Voice-assistant devices are next on the horizon, an innovation with the capability to transform the future of retail.

VR and AR and the new frontier in retailing
Virtual and augmented realities are finding a home in retail, disrupting the way goods and services have been traditionally marketed and sold. Learn how some retailers are leading the charge through innovative use of this cutting-edge technology.

Do you know who your mobile customer is?
As Canadian marketers continue to grapple with the complexities of mobile attribution, Canadian Retailer explores the ways leading retailers are leveraging data and technology to target their customers in the mobile age.

Special in this issue:

*EXCLUSIVE INTERVIEW
Breaking through in the digital age
Canadian Retailer speaks with Howard Chang, President and CEO of Top Drawer Creative, about the ways a good story can set brands apart from their competitors and build meaningful connections with their consumers.

The mobilization of retail
Mobile is here to stay. Find out how the integration of mobile technologies into the sales floor and payments systems can eliminate friction from the shopping journey, making way for a more engaging in-store experience.


Canadian Retailer

Previous Issue: The Technology Issue 2017

In this issue:

Getting results
Adapting to preferred payment methods for customers around the world can help retailers remove friction from the shopping experience and garner more sales. Learn how.

Selling across borders
Eshopworld helps simplify the complexities of selling internationally with its services, allowing retailers to not only remain competitive, but to grow their business as well.

Special in this issue:

*EXCLUSIVE INTERVIEW
Retail 2018: What the future has in store
Diane J. Brisebois, Retail Council of Canada President & CEO, talks trends, challenges and disruption with the Retail Prophet, Doug Stephens.

Leading retailers in Canada
The CSCA Retail 100, created by the Centre for the Study of Commercial Activity (CSCA) at Ryerson University, brings you the top 100 retail conglomerates operating in Canada in 2016.

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