Marketing & Merchandising

Consumer research: More than 1 in 4 would love to move to the country – Abacus Data

February 23, 2021

Almost one in three Canadians say that they would love to move to a smaller community or rural location. This is a lot of Canadians who don’t see their current living situation as meeting their needs and pine for what smaller communities and rural locations could offer them. Regionally, interest in moving out of the city is highest in Ontario and lowest in Atlantic Canada. Those in the Toronto/GTA are also more likely than the average Canadian to want to move to a smaller community. Interestingly, those who live in urban locations are not particularly more likely than those in suburban locals to want to move out.

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