Digital flyers continue to hold sway with consumers

Digital flyers have surged in popularity since the onset of lockdowns and are still effective revenue drivers, particularly for grocery.

That’s according to data from insights firm Caddle and discount app Reebee, presented at the Retail Council of Canada’s Retail Marketing Conference last week. Among the finding were that 21.2% of respondents “always” buy a product after seeing them in store flyers, while 38.1% do so “very often.”