Digital Retail & Technology | Marketing & Merchandising

3 experience strategies for extraordinary impact

November 22, 2021

3 Experience Strategies

  1. Measure in moments: Retail experiences are made up of multiple micro-journeys. Each is nuanced depending on the type of industry, brand, store footprint, and whether it is equipped with digital or other experiential touchpoints.
  2. Assign roles to in-store communication channels: Whether it’s print materials, staff, digital signage, interactive elements, or other sensorial touchpoints, you likely have various in-store communication channels.
  3. Create peaks: In most experiences, customers don’t remember the entire journey, instead they will remember key moments like peaks of positive experiences.

 

To read more click the below button to download the publication.

 

Be heard. Save money. Stay informed.

Become a member