3 Experience Strategies
- Measure in moments: Retail experiences are made up of multiple micro-journeys. Each is nuanced depending on the type of industry, brand, store footprint, and whether it is equipped with digital or other experiential touchpoints.
- Assign roles to in-store communication channels: Whether it’s print materials, staff, digital signage, interactive elements, or other sensorial touchpoints, you likely have various in-store communication channels.
- Create peaks: In most experiences, customers don’t remember the entire journey, instead they will remember key moments like peaks of positive experiences.
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