3 experience strategies for extraordinary impact - Retail Council of Canada
Marketing & Merchandising | Digital Retail & Technology

3 experience strategies for extraordinary impact

November 22, 2021

3 Experience Strategies

  1. Measure in moments: Retail experiences are made up of multiple micro-journeys. Each is nuanced depending on the type of industry, brand, store footprint, and whether it is equipped with digital or other experiential touchpoints.
  2. Assign roles to in-store communication channels: Whether it’s print materials, staff, digital signage, interactive elements, or other sensorial touchpoints, you likely have various in-store communication channels.
  3. Create peaks: In most experiences, customers don’t remember the entire journey, instead they will remember key moments like peaks of positive experiences.


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