Marketing & Merchandising | Store Operations

2021 Holiday Retail Outlook: Holiday spirits prove resilient

November 16, 2021

Rising concerns over supply-chain issues and potential product shortages will persuade many Canadians to start shopping early.

It’s been a challenging year and a half for consumers and retailers alike. While some Canadians havebeen able to weather the pandemic well, others have faced challenges. Yet Canadians’ holiday spirit isresilient, and this year’s holiday outlook finds them making plans to celebrate—and, in many cases,spend. Deloitte’s2021 holiday retail outlookexplores consumers’ shopping behaviours, attitudes, andpreferences for the upcoming holiday season.

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