How Poppy Barley achieved omni-channel success

Are you incorporating physical retail into your business’ operations? If you’re only focusing on reaching your customers digitally then you’re missing out. While it’s true that many traditional retail businesses are having a hard time competing with the Amazons of the world, omni-channel merchants –who are wise enough to leverage all of their retail channels– are enjoying greater success than ever before.

So how does an omni-channel business succeed today? That can be hard to pinpoint. On the one hand, new sales opportunities are cropping up regularly, leaving retailers poised to capitalize on new growth opportunities. On the other hand, consumer behaviours and expectations are constantly changing, and retailers are facing new challenges to keep them satisfied and build loyalty.