An appointment with The Ministry of Common Sense

In this episode Michael is in Zurich with best selling author and retail visionary Martin Lindstrom, talking about his latest book The Ministry of Common Sense – How to eliminate Bureaucratic red tape, bad excuses, and corporate BS. They talk in-depth in a wide ranging conversation about how the systems and technologies designed to make us more productive continue to vex us with unintended consequences, and what to do about it.