Digital Retail & Technology | Marketing & Merchandising | Store Operations

Carolyn Spriet, President Hallmark Canada, talks about special moments in retail and getting ready for the future

For this episode, we are taking more than a Hallmark moment to get to know Carolyn Spriet, the President of Hallmark Canada.

In a wide-ranging interview, we get to learn more about the Hallmark business. From humble beginnings in 1910, the Hallmark brand continues to evolve across its business portfolios. From the Hallmark Channel content on the W Network in Canada, to the company’s Crayola subsidiary (hey did you know they owned Crayola??), and of course on the greeting card, gifts, ornaments and innovative interactive solutions all found in over 3,300 locations in Canada alone.

Carolyn shares her perspective with over 25 years of experience on retail strategy, differentiation, partnership and direct to consumer retail, the future of work, and insights from her day at the Odgers Berndtson Future Leaders of Tomorrow summit where she met and talked with youth from across Canada to learn and share ideas.

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