Digital Retail & Technology | Marketing & Merchandising

Consumption-based forecasting and planning with SAS’s Charles W. Chase

Charles Chase has spent his entire career working with high end analytics to help understand and predict consumer behaviour.

In his new book, Consumer-Based Forecasting and Planning, Predicting Changing Demand Patterns in the New Digital Economy, Charlie takes this experience and combines it with world leading analytics powerhouse SAS to delivery an incisive and novel approach to forecasting demand for retailers.

In a book and this interview right for the times, Charles talks with Michael LeBlanc about how the changes in people, process, analytics, technology, and machine learning can address our most challenging forecasting opportunities.

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