The Power of Customer-Based Valuation with special guest Daniel McCarthy, professor of marketing at Emory’s Goizueta Business School

This special crossover episode features the most popular episode from season three of the Remarkable Retail podcast. Michael and his podcast partner & best-selling author, Steve Dennis, interview Daniel McCarthy, professor of marketing at Emory’s Goizueta Business School, co-founder of Theta Equity Partners and pioneering thought leader on customer-based corporate valuation.

This episode is a fast-paced MasterClass on how the cost of acquisition, retention rates and other customer cohort data provide valuable insight on the long-term prospects of any retail brand.