Digital Retail & Technology | Marketing & Merchandising | Privacy

Conversational commerce and the power of modern SMS & ChatBots

Conversational commerce is one of the most powerful trends shaping retail marketing media today, according to Michael Ricci, industry expert and Vice President of New Technologies at Sinch.

In this episode, host Michael LeBlanc breaks down the past, present, and future of SMS and how the modern era of customer acquisition lies in trust building and the potential of chatbots.

Together, Michael Ricci and Michael LeBlanc discuss the impact of personalized, accessible, and streamlined conversation on the consumer buying process. Our guest offers key examples of big brands that are pack leaders in utilizing chatbots, addresses common misconceptions about SMS and chatbot technology and talks about cutting-edge mobile strategies.

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