Exploding the Myths of the GenZ Shopper - Retail Council of Canada
Marketing & Merchandising | Digital Retail & Technology | Sustainability

Exploding the Myths of the GenZ Shopper

From Edelman’s breakthrough Gen Z Lab, Courtney Miller, Executive Vice President and Head of Strategy, Giselle Huasipoma, Gen Z Lab Ambassador, Influencer Marketing, reveal five myths about how Gen Z shops.

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