Jenna Watson, SVP of Digital Media for DAC, on the past, present and startling future of search

Meet Jenna Watson, Senior Vice President of Digital Media for DAC, who joins me live from her office in the windy city to discuss the past, present and startling future of a new world of search marketing and SEO for retailers. Jenna sheds essential light on the all-important search results page and thoughts on mastering the many, many different media connected through this most powerful of tools for modern marketers