Seeing opportunity: Specsavers talks Canadian eyeware vision

UK-based eyewear brand, Specsavers, has kicked off a $10 million investment in Canadian marketing alongside a roadmap to opening 200 stores across the country.

Today on The Voice of Retail, grab your reading glasses for this close-up look at Specsavers’ strategy to enter the Canadian market. Michael LeBlanc sits down with the company’s General Manager & Executive Vice President, Bill Moir to talk about the big news.

Bill offers insight on the company’s decision, how they plan to enter an already saturated North American market and how their marketing mix and powerful business model is ready to take on the challenge and improve Canadian eye care at the same time.