It was already happening before the pandemic. And, *Snap*, COVID accelerated its adoption almost overnight. Mastering social media is more than any other tool of the marketing toolkit in retail. It’s table-stakes.
On this episode of The Voice of Retail, Michael LeBlanc is joined by Sr. Paid Media Specialist at Groupe Dynamite, Michael Regina, and SnapChat’s Retail Vertical Lead, Matt Bolivar, who take us through the evolution of social media in retail. They dive deep into the strategy and tactics behind using Snap’s powerful consumer engagement tools to reach and interact with their nine million Canadian active users.