Food & Grocery | Marketing & Merchandising

Finalists for 26th Anniversary Canadian Grand Prix New Products Announced

Shortlist features more exotic, easy to prepare meals reflecting the consumers’ desire for new unconventional food experiences at home.

Retail Council of Canada (RCC) is excited to reveal the finalists for the 26th Anniversary Canadian Grand Prix New Product Awards.

The 26th Anniversary Canadian Grand Prix finalists represent the 114 most impressive new food and consumer packaged goods products launched into the Canadian market in 2018.

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26th Annual Retail Council of Canada Canadian Grand Prix New Product Awards Finalist

Submissions came from both established as well as new suppliers, smaller boutiques and family-owned retailers from all across Canada.

“Canadians are looking to bring more adventuresome cooking to their everyday meals. While not everyone can be a master chef, consumers are increasingly aiming to create sophisticated restaurant-like flavours at home,” said Diane J. Brisebois, President and CEO, Retail Council of Canada. “Canadians are craving genuine newness and retailers have delivered. This year’s products are outstanding and our panel of 28 judges were especially impressed with the quality and flavor profile of these new products.”

“This year’s finalists also reflect Canadians’ growing enthusiasm for a more exotic yet simple ingredient list” said Marcus A. VonAlbrecht, chef and jury chair who has overseen the Canadian Grand Prix New Product Awards judging for the last 20 years.  “Over the years, we’re clearly seeing a trend towards both a more multiculturally inspired assortment of food products and for cleaner and healthier ingredients lists.”

This year’s jury of 28 food and grocery industry experts evaluated products based on innovation, taste, experience and packaging. The rigorous evaluation process requires that to become a finalist, a product needs to receive an overall score of at least 70 per cent. Finalists can use the prestigious Canadian Grand Prix New Product award on their products and receive extensive exposure in a variety of digital and printed publications, distributed to Canadians across the country. RCC also supports the awards with extensive trade support in Canadian Retailer.

The winners of the 26th Canadian Grand Prix New Product  Awards will be announced at the Awards Gala on May 29, 2019, following the second day of Retail Council of Canada’s STORE Conference, which is Canada’s biggest retail conference.

This is the complete list of Canada Grand Prix New Product Award Finalists.

Additional organizations are collaborating with RCC to celebrate the 26th Anniversary Canadian Grand Prix New Product Awards. For breaking news, visit rccgrandprix.ca.

To purchase tickets visit: rccgrandprix.ca/gala-tickets

About Retail Council of Canada
Retail is Canada’s largest employer with 2.1 million Canadians working in our industry. The sector annually generates over $76 billion in wages and employee benefits. Core retail sales (excluding vehicles and gasoline) were $375 billion in 2018. Retail Council of Canada (RCC) members represent more than two thirds of retail sales in the country. RCC is a not-for-profit, industry-funded association that represents small, medium and large retail businesses in every community across the country. As the Voice of Retail™ in Canada, we proudly represent more than 45,000 storefronts in all retail formats, including department, grocery, specialty, discount, independent retailers and online merchants. RetailCouncil.org

RCC grocery members represent more than 95 per cent of the market in Canada. They provide essential services and are an important source of employment in large and small communities across the country. They have strong private label programs and sell products in every food category.

For further information: Branka Stavric, 416-467-3772, bstavric@retailcouncil.org.

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